Text message marketing, also known as SMS marketing, continues to be a proven powerful tool that enables businesses to immediately and effectively connect with customers. For example, Square found in its Omnichannel Commerce Report that marketing members that open a coupon spend almost 60% more than those not enrolled in the marketing program.
But while some businesses understand why to use SMS marketing, many might be trying to grasp how to get their marketing program started and set up for success. Below are some tips on how you can run an effective SMS marketing program that benefits you and your customers.
