The latest update from Instagram sees the company building out its e-commerce capabilities as it looks to become a stronger contender in the space. Instagram initially rolled out Shop last July in order to provide businesses a centralized selling platform, diverting from previous efforts that required users to follow brands, retailers or influencers in order to browse shoppable posts and stories.
The inclusion of ads on Instagram Shop could also streamline the process of product discovery for mobile marketers. By clicking on an ad tile, a user will be brought to the Product Details Page, which will also display additional items that users can save or share with friends through Instagram’s core communicative technology.
