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Here’s What a Comprehensive Paid Search Program Looks Like

August 12, 2021

Via: Search Engine Journal

Category:

So you’d like to launch a paid search marketing program.

Or maybe you’ve launched one already, but you’re not sure what elements you might have overlooked.

After all, when people think of paid search, they tend to think of Google Search Ads.

But a comprehensive paid search program will go far beyond that.

In this article, I’ll review the main parts of a complete paid search program, so you can decide what elements you still need to test – and possibly include – in yours.

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