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Instagram adds Live Shopping events to bolster mobile shopping this holiday season

Instagram is making shopping even more interactive this holiday season . The company added Live Shopping events that allow users to view exclusive offers in-app presented by celebrities and featuring emerging brands.

Users just need to click on Holiday Picks in the Instagram Shop tab.

Here, creators are curating the latest trends.

On Fridays throughout November the Live Shopping Series will feature talented Black creators via the #BuyBlack hashtag.

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