Category: Business and Industrial

August 30, 2017

If you’ve experienced difficulty building up a consulting business, you aren’t alone. The number of consultants in the United States has grown every year since 2012, reaching more than 637,000 in 2016. So, it’s unlikely that every one of these people will […]

August 30, 2017

Business intelligence, or BI, is changing the way small to mid-size companies are making decisions, and it is creating significant advantages for those that do it well. If you are an entrepreneur, you know how important information is when it pertains to […]

August 28, 2017

Seventy-five percent of startups fail, many of them epicly. Of the thousands of companies founded every year,a mere fraction survive. And, of those few remaining, only a tiny number will go on to produce a sizable and sustainable revenue stream […]

March 24, 2017

Facebook is providing advertisers with more options for testing and optimizing their campaigns with its introduction Thursday of spilt testing. The social network said in a Facebook for Business post that split testing enables advertisers to “simply and accurately” test different […]

January 13, 2017

There are millions of small and medium-sized businesses (SMBs) around the world. Social media is one of their most valuable brand awareness, customer engagement, marketing and sales tools. Subsequently, social media channels are eager to lure SMBs to advertise on […]

December 28, 2016

With 10 million autonomous cars set to hit the roads by 2020, brands are poised to capitalize on the spare time, and increasing screen time, that these former drivers, now passengers, will have. But is this really a revolutionary opportunity? […]

December 23, 2016

President-elect Donald Trump’s tapping corporate honchos for his cabinet might be good news for big business—unless, of course, you’re talking about the actual businesses those execs are running. According to a just-released survey from YouGov BrandIndex, all three of the […]

November 18, 2016

The sales and marketing industry has been abuzz with talk of predictive analytics, machine learning and artificial intelligence (AI) this fall, especially on the heels of a flurry of AI updates from Microsoft and Oracle, Salesforce’s recent Einstein announcement at Dreamforce, […]

October 20, 2016

Traveling for business is unlike any other type of trip. Although it’s similar to pleasure trips in the sense that there is a purpose for the trip, budget is important and planning is essential, there also has to be some […]

October 18, 2016

Every entrepreneur is a salesperson. Being disciplined, working hard and paying attention to details are necessary to being a successful one. The first step is “prospecting.” There are a number of ways to prospect, from networking with people you know, with people […]

August 16, 2016

Owning a business that is part of a franchise or that has multiple locations can be a positive business venture when done correctly. That said, there are a lot of things to consider before purchasing a business that is part […]

July 29, 2016

If companies could vote on Verizon’s decision to acquire Yahoo’s core assets, those supporting the back-end pipes that run ads, video and content across the Web would give the deal a thumbs down. While advertisers see the benefits in aggregating […]

July 21, 2016

Marketing spending is on the rise with favorable investment outlooks continuing in digital tools, analytics and marketing research, according to the Marketeers Confidence Index from the American Marketing Association and Millward Brown Vermeer. This is in spite of a still […]

July 8, 2016

Yahoo is up for grabs and two of the largest telcos in the U.S. have shown keen interest in buying the long-beleaguered web giant. There are several reasons why mobile carriers Verizon Communications and AT&T have bid to acquire Yahoo, […]

July 8, 2016

For Keith Weed, advertising that takes progressive stances on gender issues is like spinner luggage: It makes perfect sense when you see it, but took far too long to happen. The chief marketing and communications officer of Unilever is pushing […]

July 8, 2016

All those broadcast and cable networks that predicted a strong upfront season have been proven correct so far. As networks and buyers try to wrap up their upfront business in advance of the July 4 holiday, Turner has crossed the […]