With 10 million autonomous cars set to hit the roads by 2020, brands are poised to capitalize on the spare time, and increasing screen time, that these former drivers, now passengers, will have. But is this really a revolutionary opportunity?
It’s hard not to think about the implications autonomous vehicles will have for marketers and advertisers — geo-targeted campaigns, increased opportunity for ad personalization and longer passenger attention spans, to name a few. But slow down. One must also question whether autonomous cars will make a difference when we’re already swimming in a sea of smart devices.
