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Six Tips From Facebook for Using Silent Video Better

Six Tips From Facebook for Using Silent Video Better

December 27, 2016

Via: Ad Age

Video dominates both Facebook’s newsfeed and its advertising space, clocking up more than 100 million hours of views each day.

But moving images have only really taken off on Facebook over the last year, after the social network started to cut out the surprise soundblasts and optimize video for viewing without sound. Silent video means users need no longer fear unwanted noise that is not only anti-social and potentially embarrassing, but also elicits an 80% negative reaction.

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