There are millions of small and medium-sized businesses (SMBs) around the world. Social media is one of their most valuable brand awareness, customer engagement, marketing and sales tools. Subsequently, social media channels are eager to lure SMBs to advertise on their platforms.
Facebook may be raking in major advertising revenue from big brands, but it hasn’t taken for granted that the majority of its 4 million advertisers, per Forbes, are made up of SMBs. Similarly, Twitter recently announced it will streamline its sales division to focus in part on SMBs.
Though social media may be an excellent place for mom-and-pop shops to reach customers, it hasn’t always been so easy to do so.
