Instagram is starting to let brands advertise in between its 24-hour video stories section even though the feature just launched in August.
Why already? Why not? The scale is there—the Facebook-owned app is revealing today that 150 million people have been using Instagram stories daily. That represents a 50-million-user increase in just three months.
Around 30 brands are trying the new full-screen ads. That includes Capital One, Asos, Nike, Buick and Airbnb. The promos will first be measured solely by the number of people reached. In the coming months, the mobile player plans to expand to site visits and other metrics.
