Category: Platforms & Software

February 22, 2023

With the release of groundbreaking AI tools like ChatGPT, many wonder if AI-generated content is the future of marketing and to what extent we can use it. When it comes to SEO, there are a lot of questions today about […]

February 21, 2023

When it comes to creating a website, one of the biggest decisions a business or individual has to make is choosing a content management system (CMS). With so many options available, it can be overwhelming to determine which one is […]

February 20, 2023

Reliable SEO software suites help agencies plan campaigns, prove results, and demonstrate value to clients. These technologies can provide technical insights, performance reports, and even assistance with content creation. SaaS subscription costs can stack up and become difficult to manage, […]

February 15, 2023

As a marketer, you know how important it is to be able to write content that resonates with your audience. With the help of AI writers, you can now create content that is both engaging and informative. You may have […]

February 14, 2023

Google’s Display & Video 360 platform has introduced new features to help advertisers plan, buy and measure connected TV (CTV) campaigns. With more advertisers prioritizing CTV campaigns, the new features include a TV functionality to evaluate streaming publishers’ unique and […]

February 13, 2023

Publishers and content creators are becoming more concerned about their future following the previews last week of Google Bard and Microsoft’s Bing AI with ChatGPT. A search results page with long, detailed, and incredibly smart answers to your queries versus […]

February 10, 2023

ChatGPT is top of mind for many people in the content creation and SEO spaces – and even seems to be a developing obsession inspiration to Google itself. The biggest question for SEOs and people trying to create content to […]

February 9, 2023

Microsoft Advertising has made several updates to its platform to help marketers scale their campaigns and reach more customers. Market Expansion First, Microsoft Advertising is expanding to 34 additional markets, now totaling 164 markets worldwide, allowing businesses to reach over […]

February 7, 2023

Google’s hard push into machine learning and automated bidding – and away from more manually controllable optimizations – builds a sense of exasperation for experienced PPC marketers. The January revision to the “remove redundant keywords” recommendations, where they announced the […]

February 3, 2023

AI writing usage has exploded in the last few months with the launch of OpenAI’s Chat GPT. The tool crossed 1 million users in less than a week. For comparison, it took Twitter two years to reach 1 million users. […]

February 3, 2023

As OpenAI begins rolling out a subscription version of ChatGPT, more companies are using the wildly popular text generator to build custom marketing tools. On Wednesday, the artificial intelligence lab invited people to join a waitlist for ChatGPT Plus, which […]

January 31, 2023

Google Ads Liaison Ginny Marvin has announced that account-level negative keywords are now available to Google Ads advertisers worldwide. The feature, which was first announced last year and has been in testing for several months, allows advertisers to add keywords […]

January 31, 2023

ChatGPT produces content that is comprehensive and plausibly accurate. But researchers, artists, and professors warn of shortcomings to be aware of which degrade the quality of the content. In this article, we’ll look at 11 disadvantages of ChatGPT content. Let’s […]

January 27, 2023

SEO professionals can access many free and paid platforms, tools, and software. But if you and your competitors are all using the same tools, data, and approaches – how can you set yourself apart? At SMX Next, I shared the […]

January 26, 2023

Google strong-armed ecommerce marketers into Performance Max campaigns in 2022 by deprecating Smart Shopping and Local campaigns in favor of fewer levers and more AI-driven results. As I wrote in a column looking back on Google’s biggest 2022 moves, most […]

January 24, 2023

ICYMI, Microsoft has ambitious plans: to double the size of its ad business to $20 billion. So why is this big news? Google and Meta are showing signs of fading, making more room for emerging platforms like TikTok, Amazon and […]

January 24, 2023

Your clients trust you to create real results and hit KPIs that drive their businesses forward. Understanding the intricacies of how that works can be difficult, so it’s essential to demonstrate your progress and efforts. SEO reporting software showcases important […]

January 19, 2023

Google’s launch of Performance Max, a campaign type that replaced Smart Shopping, is forcing search marketers to rethink their Google Ads strategy. Performance Max provides a unified buying service to all Google placements by displaying ads across YouTube, Display, Search, […]

January 17, 2023

What Can ChapGPT Do? So what can ChatGPT do for you? For starters, it can help you generate ideas and content. Imagine producing more and higher-quality work in less time – that’s the power of ChatGPT. It can also streamline […]

January 12, 2023

Why You Should Track SEO Efforts With A CRM Imagine you do SEO for a project management software company. To generate leads, you do SEO and use paid advertising through Google, Facebook, and similar platforms. If you were just using […]