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How to maximize your ecommerce campaigns with Performance Max

January 19, 2023

Google’s launch of Performance Max, a campaign type that replaced Smart Shopping, is forcing search marketers to rethink their Google Ads strategy.

Performance Max provides a unified buying service to all Google placements by displaying ads across YouTube, Display, Search, Discover, Maps and Gmail.

This full-funnel advertising of products is what PMax does well, especially when it comes to products with a lot of data.

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