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Microsoft is improving its ad platform. Here’s why brands should give it a shot in 2023

January 24, 2023

Via: Search Engine Land

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ICYMI, Microsoft has ambitious plans: to double the size of its ad business to $20 billion.

So why is this big news? Google and Meta are showing signs of fading, making more room for emerging platforms like TikTok, Amazon and Instacart.

Wait, what about Microsoft Ads?

Microsoft’s search and news advertising revenues have consistently grown over the last four quarters (Q2: 32%; Q3: 18%; Q4: 15%; Q1: 16%).

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