Why You Should Track SEO Efforts With A CRM
Imagine you do SEO for a project management software company.
To generate leads, you do SEO and use paid advertising through Google, Facebook, and similar platforms.
If you were just using Google Analytics to measure visitors and goals, your analytics data would look similar to this.
If this were your only source of insights – website visitors and leads – then your Facebook Ads and Google Ads would appear to outperform your SEO efforts.
