Google’s Display & Video 360 platform has introduced new features to help advertisers plan, buy and measure connected TV (CTV) campaigns.
With more advertisers prioritizing CTV campaigns, the new features include a TV functionality to evaluate streaming publishers’ unique and incremental reach, such as YouTube, Hulu, and Roku.
In addition, the new Deal ID forecasting supports advertisers in understanding how a Preferred Deal or Programmatic Guaranteed deal might perform before running.
