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Tag: Media


Marketing Technologies, Other Technologies

4 Types of Earned Media & Who Is Doing It Right

April 8, 2021

Via: Search Engine Journal

Did you know that 61% of people now use an Adblocker tool when surfing the web? People are sick and tired of being bombarded with advertising that’s in their face and not relevant. They’re craving high-quality, captivating content — things […]


Content & SEO, Marketing Channels

How media companies can harness the creator in us all

March 2, 2021

Via: Marketing Dive

There are many ways, large and small, that the media can create more engaging conversations with the people who consume their content. Last November’s Thanksgiving Day Parade was the most-watched entertainment broadcast of 2020, with more than 20 million viewers, […]


Marketing Technologies, Other Technologies

Short video ads impact all stages of purchase funnel, study says

December 14, 2020

Via: Marketing Dive

Marketers have faced a challenge in trying to tell a brand story in the six-second format that has become more common on social media platforms looking to ensure users don’t disengage because of ads that are too pervasive and too […]


Marketing Channels, Social Media Marketing

How El Pollo Loco tripled digital sales in 2020 by modernizing its marketing

August 27, 2020

Via: Marketing Dive

When Bernard Acoca was named CEO of El Pollo Loco in 2018, the restaurant chain was still spending 98% of its media budget on TV and print media — years after digital media had disrupted the marketing landscape. With a […]


News

Ad industry groups launch effort to push for addressable media standards

August 4, 2020

Via: Marketing Land

Privacy regulations and changes to the ways browsers and operating systems — namely those by Apple and Google — handle ad targeting and tracking are causing upheaval across the digital ad ecosystem. To address these challenges, and push back on […]


Marketing Technologies, Other Technologies

Big advertisers demand delay to TV upfronts, broader media buying changes

June 11, 2020

Via: Marketing Dive

Advertisers have been pushing for changes to the upfronts and the broader media buying ecosystem for some time, with such calls becoming more prevalent during the COVID-19 pandemic. This new initiative is noteworthy for bringing together some of the world’s […]


Marketing Technologies, Other Technologies

The Importance of a Contextual Marketing Strategy for Video

January 17, 2020

Via: Target Marketing

Media plan ROI will take center stage as more dollars move to digital in 2020. Previously, linear budgets were often allocated based on content adjacency and GRPs, with measurement coming in the form of share of voice and years-long media […]


News

2020: A Big Year for Media Spend Will Underscore Data’s Role in Marketing Strategy

January 17, 2020

Via: Target Marketing

With the longest U.S. economic growth span on record, one might think the wheels may be about to come off of the economy — and marketing spend along with it. Not so, says Bruce Biegel, senior marketing partner at The […]


Marketing Channels, News, Social Media Marketing

Facebook Updates Its Policies on Deepfakes and Manipulated Media

January 7, 2020

Via: Adweek

Facebook updated its policies on deepfakes and manipulated media following conversations with over 50 global experts with backgrounds in tech, policy, media, legal, civics and academics. However, the video that helped shine the spotlight on deepfakes—a doctored video of Speaker […]


Marketing Channels, Social Media Marketing

A Question for Marketers: Is It Social or Is It Media?

December 4, 2019

Via: Target Marketing

Facebook has 2.45 billion monthly users. Given that reach, it’s hard to classify Facebook as anything other than a mass media outlet. Compare Facebook’s reach to some of the most-viewed television broadcasts: 600-650 million people worldwide watched the Apollo 11 […]