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Tag: Media


Marketing Channels, Social Media Marketing

A Question for Marketers: Is It Social or Is It Media?

December 4, 2019

Via: Target Marketing

Facebook has 2.45 billion monthly users. Given that reach, it’s hard to classify Facebook as anything other than a mass media outlet. Compare Facebook’s reach to some of the most-viewed television broadcasts: 600-650 million people worldwide watched the Apollo 11 […]


Big Data, Platforms & Software

Facebook Wants to Know the Apps You Download and Delete

October 21, 2019

Via: Adweek

Whether you’re deleting an app that’s buggy, draining your battery or taking up too much precious phone space, Facebook wants to know. According to archived developer documents from the company and confirmation from multiple sources with knowledge of Facebook’s internal […]


News

5 Key Takeaways From Reuters’ 2019 Digital News Report

June 20, 2019

Via: Adweek

An astonishing 91% of right-leaning Americans have lost faith in the media, according to a study from the Reuters Institute of Digital News and the University of Oxford. Rasmus Kleis Nielsen from the Reuters Institute for the Study of Journalism […]


Automation, Marketing Technologies

The Automation Imperative in the Age of Programmatic

June 13, 2019

Via: Target Marketing

Programmatic advertising offered the promise of having systems of processes govern media buying, to ultimately allow for time and resource efficiencies. This would naturally increase innovation in a growing industry and give way for more opportunity. The goal was advanced […]


News

Here Are the Advertising, Media and PR Nominees for the 23rd Annual Webby Awards

April 2, 2019

Via: Adweek

The 23rd Annual Webby Awards will be presented Monday, May 13, at Cipriani Wall Street in New York, and the nominees for the advertising, media and public relations categories were revealed Tuesday morning. The International Academy of Digital Arts & […]


Big Data, Customer Data

Despite a Plethora of Data, Marketers Are Still Not Utilizing It to Its Full Potential

February 22, 2019

Via: Adweek

In today’s business economy and at almost every company, there is no shortage of data. Savvy professionals and teams are collecting data about their marketing performance, customer behavior, sales funnel and competition. Unfortunately, for many companies, this information is sitting […]


Content Marketing, Marketing Technologies

Healthcare Marketing Strategy Needs Martech, Bigger Thinking — Before There’s a Tragedy

November 2, 2018

Via: Target Marketing

Healthcare marketing strategy prevents triage and Band Aid measures. But too many medical and pharmaceutical marketing teams are reacting with taped-together approaches, instead of preventing disasters. So says Ned Russell, managing partner of healthcare at MDC Partners, in his piece […]


Marketing Technologies, Mobile Marketing

3 Themes Are Dominating Marketing Strategy Conversations

August 13, 2018

Via: Target Marketing

Marketing strategy conversations happen between CMOs and business leaders all of the time, especially at trade shows. Recently, Cannes Lions saw brands, agencies, technology partners and media companies converge on the French Riviera. And while Cannes is an annual tradition […]


Advertising Technology, Digital Media & Mobile, Media

New features in the Facebook Ads Manager app make building ads on mobile easier

July 16, 2018

Via: Marketing Land

Facebook just gave advertisers more creative tools for building ads right from their phones via the Ads Manager app. When creating an ad on a mobile device, brands can now include text overlays, stickers, logos or color filters. There is […]


Media, Television

TV Advertising’s Future Will Focus On What We Actually DO With Data

July 13, 2018

Via: Media Post

Data is not going to define the future of successful TV advertising, any more than it has defined digital advertising. I know that’s not what you hear at most conferences, but as someone who has worked at the center of […]