Marketing Technologies, Other Technologies
April 8, 2021
Via: Search Engine JournalDid you know that 61% of people now use an Adblocker tool when surfing the web? People are sick and tired of being bombarded with advertising that’s in their face and not relevant. They’re craving high-quality, captivating content — things […]
Content & SEO, Marketing Channels
March 2, 2021
Via: Marketing DiveThere are many ways, large and small, that the media can create more engaging conversations with the people who consume their content. Last November’s Thanksgiving Day Parade was the most-watched entertainment broadcast of 2020, with more than 20 million viewers, […]
Marketing Technologies, Other Technologies
December 14, 2020
Via: Marketing DiveMarketers have faced a challenge in trying to tell a brand story in the six-second format that has become more common on social media platforms looking to ensure users don’t disengage because of ads that are too pervasive and too […]
Marketing Channels, Social Media Marketing
August 27, 2020
Via: Marketing DiveWhen Bernard Acoca was named CEO of El Pollo Loco in 2018, the restaurant chain was still spending 98% of its media budget on TV and print media — years after digital media had disrupted the marketing landscape. With a […]
August 4, 2020
Via: Marketing LandPrivacy regulations and changes to the ways browsers and operating systems — namely those by Apple and Google — handle ad targeting and tracking are causing upheaval across the digital ad ecosystem. To address these challenges, and push back on […]
Marketing Technologies, Other Technologies
June 11, 2020
Via: Marketing DiveAdvertisers have been pushing for changes to the upfronts and the broader media buying ecosystem for some time, with such calls becoming more prevalent during the COVID-19 pandemic. This new initiative is noteworthy for bringing together some of the world’s […]
Marketing Technologies, Other Technologies
January 17, 2020
Via: Target MarketingMedia plan ROI will take center stage as more dollars move to digital in 2020. Previously, linear budgets were often allocated based on content adjacency and GRPs, with measurement coming in the form of share of voice and years-long media […]
January 17, 2020
Via: Target MarketingWith the longest U.S. economic growth span on record, one might think the wheels may be about to come off of the economy — and marketing spend along with it. Not so, says Bruce Biegel, senior marketing partner at The […]
Marketing Channels, News, Social Media Marketing
January 7, 2020
Via: AdweekFacebook updated its policies on deepfakes and manipulated media following conversations with over 50 global experts with backgrounds in tech, policy, media, legal, civics and academics. However, the video that helped shine the spotlight on deepfakes—a doctored video of Speaker […]
Marketing Channels, Social Media Marketing
December 4, 2019
Via: Target MarketingFacebook has 2.45 billion monthly users. Given that reach, it’s hard to classify Facebook as anything other than a mass media outlet. Compare Facebook’s reach to some of the most-viewed television broadcasts: 600-650 million people worldwide watched the Apollo 11 […]