Tag: Media

April 8, 2021

Did you know that 61% of people now use an Adblocker tool when surfing the web? People are sick and tired of being bombarded with advertising that’s in their face and not relevant. They’re craving high-quality, captivating content — things […]

March 2, 2021

There are many ways, large and small, that the media can create more engaging conversations with the people who consume their content. Last November’s Thanksgiving Day Parade was the most-watched entertainment broadcast of 2020, with more than 20 million viewers, […]

December 14, 2020

Marketers have faced a challenge in trying to tell a brand story in the six-second format that has become more common on social media platforms looking to ensure users don’t disengage because of ads that are too pervasive and too […]

August 27, 2020

When Bernard Acoca was named CEO of El Pollo Loco in 2018, the restaurant chain was still spending 98% of its media budget on TV and print media — years after digital media had disrupted the marketing landscape. With a […]

August 4, 2020

Privacy regulations and changes to the ways browsers and operating systems — namely those by Apple and Google — handle ad targeting and tracking are causing upheaval across the digital ad ecosystem. To address these challenges, and push back on […]

June 11, 2020

Advertisers have been pushing for changes to the upfronts and the broader media buying ecosystem for some time, with such calls becoming more prevalent during the COVID-19 pandemic. This new initiative is noteworthy for bringing together some of the world’s […]

January 17, 2020

Media plan ROI will take center stage as more dollars move to digital in 2020. Previously, linear budgets were often allocated based on content adjacency and GRPs, with measurement coming in the form of share of voice and years-long media […]

January 17, 2020

With the longest U.S. economic growth span on record, one might think the wheels may be about to come off of the economy — and marketing spend along with it. Not so, says Bruce Biegel, senior marketing partner at The […]

January 7, 2020

Facebook updated its policies on deepfakes and manipulated media following conversations with over 50 global experts with backgrounds in tech, policy, media, legal, civics and academics. However, the video that helped shine the spotlight on deepfakes—a doctored video of Speaker […]

December 4, 2019

Facebook has 2.45 billion monthly users. Given that reach, it’s hard to classify Facebook as anything other than a mass media outlet. Compare Facebook’s reach to some of the most-viewed television broadcasts: 600-650 million people worldwide watched the Apollo 11 […]