Tag: Media

December 4, 2019

Facebook has 2.45 billion monthly users. Given that reach, it’s hard to classify Facebook as anything other than a mass media outlet. Compare Facebook’s reach to some of the most-viewed television broadcasts: 600-650 million people worldwide watched the Apollo 11 […]

October 21, 2019

Whether you’re deleting an app that’s buggy, draining your battery or taking up too much precious phone space, Facebook wants to know. According to archived developer documents from the company and confirmation from multiple sources with knowledge of Facebook’s internal […]

June 20, 2019

An astonishing 91% of right-leaning Americans have lost faith in the media, according to a study from the Reuters Institute of Digital News and the University of Oxford. Rasmus Kleis Nielsen from the Reuters Institute for the Study of Journalism […]

June 13, 2019

Programmatic advertising offered the promise of having systems of processes govern media buying, to ultimately allow for time and resource efficiencies. This would naturally increase innovation in a growing industry and give way for more opportunity. The goal was advanced […]

April 2, 2019

The 23rd Annual Webby Awards will be presented Monday, May 13, at Cipriani Wall Street in New York, and the nominees for the advertising, media and public relations categories were revealed Tuesday morning. The International Academy of Digital Arts & […]

February 22, 2019

In today’s business economy and at almost every company, there is no shortage of data. Savvy professionals and teams are collecting data about their marketing performance, customer behavior, sales funnel and competition. Unfortunately, for many companies, this information is sitting […]

November 2, 2018

Healthcare marketing strategy prevents triage and Band Aid measures. But too many medical and pharmaceutical marketing teams are reacting with taped-together approaches, instead of preventing disasters. So says Ned Russell, managing partner of healthcare at MDC Partners, in his piece […]

August 13, 2018

Marketing strategy conversations happen between CMOs and business leaders all of the time, especially at trade shows. Recently, Cannes Lions saw brands, agencies, technology partners and media companies converge on the French Riviera. And while Cannes is an annual tradition […]

July 16, 2018

Facebook just gave advertisers more creative tools for building ads right from their phones via the Ads Manager app. When creating an ad on a mobile device, brands can now include text overlays, stickers, logos or color filters. There is […]

July 13, 2018

Data is not going to define the future of successful TV advertising, any more than it has defined digital advertising. I know that’s not what you hear at most conferences, but as someone who has worked at the center of […]