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How media companies can harness the creator in us all

March 2, 2021

There are many ways, large and small, that the media can create more engaging conversations with the people who consume their content. Last November’s Thanksgiving Day Parade was the most-watched entertainment broadcast of 2020, with more than 20 million viewers, according to Nielsen. And it was not an over-the-top extravaganza. It actually felt like the kind of at-home entertainment from the early days of television. It had a feel-good vibe in a genuine “we know you’re all stuck at home” kind of way. Al Roker talked to families on Zoom about what they are thankful for.

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