There are many ways, large and small, that the media can create more engaging conversations with the people who consume their content. Last November’s Thanksgiving Day Parade was the most-watched entertainment broadcast of 2020, with more than 20 million viewers, according to Nielsen. And it was not an over-the-top extravaganza. It actually felt like the kind of at-home entertainment from the early days of television. It had a feel-good vibe in a genuine “we know you’re all stuck at home” kind of way. Al Roker talked to families on Zoom about what they are thankful for.
