Everyone likes personal attention, but there’s such a thing as too much. When it comes to marketing, brands have to walk a fine, undefined line. Research has shown that people like personalized content. They just aren’t willing to offer brands information to personalize that content. The Pew Research Center notes that Americans are far warier about their personal data and privacy today than they were fifty years ago, and for good reason. With technology playing a part in everything we do, it’s becoming difficult to keep one’s data safe from people who may want it. This data is essential to personalizing content for a user.
