Data is not going to define the future of successful TV advertising, any more than it has defined digital advertising. I know that’s not what you hear at most conferences, but as someone who has worked at the center of data-driven advertising for the past 25 years, I can say this with certainty.
Data is not the new oil. I know you hear that phrase about data being “the new oil” all the time at cocktail parties and conference keynotes.
