Healthcare marketing strategy prevents triage and Band Aid measures. But too many medical and pharmaceutical marketing teams are reacting with taped-together approaches, instead of preventing disasters.
So says Ned Russell, managing partner of healthcare at MDC Partners, in his piece on Tuesday in Medical Marketing and Media.
In a consumer-oriented marketplace, healthcare marketers need to take advantage of bigger-picture hiring strategies, martech implementation, data-driven thinking and even changed definitions in the public’s mind of the concept of “health,” he says.
