image credit: pixabay

The Automation Imperative in the Age of Programmatic

June 13, 2019

Programmatic advertising offered the promise of having systems of processes govern media buying, to ultimately allow for time and resource efficiencies. This would naturally increase innovation in a growing industry and give way for more opportunity.

The goal was advanced automation. Or, in simpler terms, to make programmatic advertising … well … more programmatic.

According to a recent report from CtrlShift, 28.5% of traders surveyed said they completed 80% of their reports manually. However, the lack of automation in the day-to-day lives of programmatic traders goes beyond just building reports.

Read More on Target Marketing