Programmatic advertising offered the promise of having systems of processes govern media buying, to ultimately allow for time and resource efficiencies. This would naturally increase innovation in a growing industry and give way for more opportunity.
The goal was advanced automation. Or, in simpler terms, to make programmatic advertising … well … more programmatic.
According to a recent report from CtrlShift, 28.5% of traders surveyed said they completed 80% of their reports manually. However, the lack of automation in the day-to-day lives of programmatic traders goes beyond just building reports.