Instagram takes down Hyperlapse and Boomerang apps

March 9, 2022

Via: Business of Apps

Instagram seems to be having a bit of a clear-out this month. Following the announcement that it was to pull its IGTV standalone video app, the company just deleted its Hyperlapse and Boomerang apps this week. Both have been around […]


Facebook and Instagram launch $1 billion creator fund

July 16, 2021

Via: Business of Apps

Facebook said it wants to invest $1 billion to foster its creator communities on Facebook and Instagram. The bonuses will be available to select creators by invitation only. On Facebook, they’ll be awarded to creators making videos with in-stream ads […]

Marketing Channels, Social Media Marketing

Instagram adds recommended videos to feeds

July 6, 2021

Via: Business of Apps

Instagram plans to launch full-screen recommended videos in user feeds, according to plans announced last week. As rival TikTok continues to take the lead in charts of the top grossing global apps, Instagram is trying hard to keep up by […]


Instagram’s Test Of Revenue Sharing Opens Door For Monetized Content

June 30, 2021

Via: MediaPost

Instagram is said to be testing a revenue-sharing arrangement with publishers that will give them a way to earn money for their video content. The Facebook-owned photo-sharing app contacted a small group of publishers about the pilot program for ads […]

Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

How Instagram’s Algorithm Works & IG Content Best Practices

February 17, 2021

Via: Search Engine Journal

In March 2016, Instagram switched its feed from chronological to using an algorithm to rank the “best” posts first. Well, at the rate that things change in the digital marketing world, that’s like telling you a story that begins, “A […]

Marketing Technologies, Mobile Marketing

Instagram brings shopping to Reels, IGTV as commerce commands social spotlight

October 5, 2020

Via: Marketing Dive

Facebook opening shopping capabilities on Reels and IGTV is unsurprising given how central e-commerce has become to Instagram’s growth strategy. The timing is still interesting, suggesting Facebook is looking to carve out a bigger piece of an online holiday market […]

Marketing Channels, Social Media Marketing

Instagram Moves Forward on Testing Monetization for IGTV

February 7, 2020

Via: Adweek

Monetization on IGTV appears to be one step closer, as Instagram is now testing ways for creators to earn money on their content for the long-form video destination. Developer and blogger Jane Manchun Wong shared screenshots in a tweet of […]

Marketing Channels, Social Media Marketing

Instagram’s Revamped Explore Tab Puts More of a Focus on Shopping and IGTV

May 16, 2019

Via: Adweek

Instagram revamped its Explore tab, putting more emphasis on shopping and its IGTV long-form video destination, as well as including Stories in its results for the first time. The Explore tab now features a newly designed navigation bar, which includes […]

Big Data, Platforms & Software

Instagram Is Testing Creator Accounts for Influencers and Others

December 14, 2018

Via: Adweek

Recognizing that traditional Instagram business profiles didn’t quite meet all the needs of influencers, public figures and other creators on the platform, the photo- and video-sharing network is now testing new Creator Accounts. A small test group currently has access […]

Marketing Channels, Social Media Marketing

Instagram’s IGTV Solves Big Problems for Users and Brands Alike

September 26, 2018

Via: Target Marketing

When Instagram introduced IGTV in June, the announcement came as big news for marketers struggling with Instagram calls-to-action and users sick of the painstaking process long required to get more information while watching a video or viewing a post. Previously, […]

Big Data, Marketing Technologies, Mobile Marketing, Platforms & Software

4 Tips to Maximize Your Brand’s Reach on Instagram’s IGTV

June 28, 2018

Via: Adweek

Instagram is, unsurprisingly, the second-most-popular mobile social networking platform. After being acquired by No. 1 seed Facebook over six years ago, the image-focused application has arguably overtaken Snapchat with its Stories function, introduced addictive new features and partner apps such […]