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Instagram’s Revamped Explore Tab Puts More of a Focus on Shopping and IGTV

May 16, 2019

Via: Adweek

Instagram revamped its Explore tab, putting more emphasis on shopping and its IGTV long-form video destination, as well as including Stories in its results for the first time.

The Explore tab now features a newly designed navigation bar, which includes shortcuts to shopping and IGTV, as well as topic channels, such as food, design and travel.

The grid is currently populated by photos, videos and shopping posts, and Stories will soon be added to the mix for the first time.

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