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How Instagram’s Algorithm Works & IG Content Best Practices

In March 2016, Instagram switched its feed from chronological to using an algorithm to rank the “best” posts first.

Well, at the rate that things change in the digital marketing world, that’s like telling you a story that begins, “A long time ago, in a galaxy far, far away…”

Let’s take a closer look at how Instagram’s algorithm works now and check out some examples of the latest video best practices.

For starters, we’ll see how Instagram’s algorithm works for normal Feed posts, Stories, IGTV videos, and Reels, because Instagram seems to reward content creators who invest in creating a combination of these formats.

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