Instagram is said to be testing a revenue-sharing arrangement with publishers that will give them a way to earn money for their video content. The Facebook-owned photo-sharing app contacted a small group of publishers about the pilot program for ads on its IGTV video hub, Axios reported.
Group Nine Media, whose digital media brands include NowThis and PopSugar, and content studio Attn: were among the first content providers to be invited to participate in the test. Both companies have a large following on social-media apps like Instagram. Instagram since last year has weighed how to share revenue with publishers, aside from licensing arrangements for limited series, Axios reported in October.
