Instagram plans to launch full-screen recommended videos in user feeds, according to plans announced last week.
As rival TikTok continues to take the lead in charts of the top grossing global apps, Instagram is trying hard to keep up by bolstering its video offerings.
Earlier this year, the company added a Remix feature to Reels which lets users create content alongside other people’s video posts.
Adam Mosseri, head of Instagram said in a tweet:
