Tag: content

May 25, 2022

Every marketer will tell you – creating high-quality content is no easy feat and getting page views, shares, and conversions is even harder. But useful, engaging, and easy-to-find content is critical to successful digital strategies – so where do we […]

May 23, 2022

Repurposing successful content is old news. You already know how to squeeze as much value out of it as you can. But what about your content that never made the cut? These assets languish on your hard drive or in […]

May 19, 2022

If you don’t distribute your content smartly, you’ll never achieve your brand’s content marketing goals. But how do you know what the best channels are? This succinct guide outlines which distribution options work best, based on your goals and audience. […]

May 18, 2022

Ready for some research gems that you can keep in mind this year as you analyze your content marketing strategy? Here at Ascend2, my team and I get to conduct rich research projects that dive into the variety of topics […]

May 12, 2022

Marketers love to talk about data. We love to talk about findings. But what good are such things if we’re not ready and willing to both learn from and act on them? Each year, my company, NetLine, publishes the most […]

May 11, 2022

No one needs a reminder of how hard it is to predict the future with any accuracy. Still, you probably feel pressed to try. After all, it’s your job to keep up with (or, if you’re lucky get ahead of) […]

May 6, 2022

Some users may be ready to buy while others need more information or prefer to browse and compare sites. Dynamic content allows you to reach all those people in real-time. But what is it, and where does it fit in […]

May 5, 2022

Your great content deserves a publicist. A public relations strategy built around your content helps both PR and marketing teams meet their goals (which should, in turn, support business goals). It gives your PR colleagues a reason to talk about […]

May 2, 2022

Many people talk (and write) about how the B2B marketing process has changed. But they overlook how the entire buying process has changed. Volumes of research and points of view articles explore how digital marketing needs to change to meet […]

April 21, 2022

No matter how far you’ve come in your content marketing career, you might wish you understood specific strategies, tactics, or skills more deeply. Or you might need a straightforward guide to explain content marketing basics to new team members. I […]

April 18, 2022

Making your content accessible to all in your audience is a smart strategy even if the law doesn’t require it of your organization. Accessible content allows anyone to consume your creations. It also signals to everyone that your brand recognizes […]

April 13, 2022

Every content marketer wants people to get the most out of their content. But creating and distributing high-quality content across an increasing number of channels to manage takes a lot of time and resources. Reusing content that has yielded promising […]

April 8, 2022

There’s little doubt that user-generated content has taken off in the last few years with 50 million people nowadays considering themselves “content creators” and a market that’s worth $3.6 billion. UGC ads outperform conventional ads on the same topic by […]

April 6, 2022

If your logo didn’t appear with your content, could your audience identify it as coming from your brand? Would someone viewing your content on multiple channels know it all came from the same brand? If you’re not careful, you can […]

April 4, 2022

Google’s John Mueller answered an interesting question about whether Google treats sites in different niches differently. John Mueller said that it’s true that Google’s algorithm handles different content differently but it’s not the case that Google treats niches differently. Niche-Specific […]

March 25, 2022

Whenever I hear someone use the term SME (pronounced “smee”) for subject matter expert, I imagine a Dr. Seuss-like character and accompanying verse: On the 25th day of March, in the jungle of sales, In the pall of the calls, […]

March 24, 2022

You don’t have to rely on Google searches to find helpful and relevant content marketing blogs and educational or inspirational resources. Your peers already have vetted many options. We asked the Content Marketing Institute community for their go-to resources and […]

March 7, 2022

Out of all the ranking factors, reading level is one plagued with misconceptions from those within the SEO community (and those outside of it, too). Many tools integrate readability into their grading system, such as the Yoast’s SEO WordPress plugin: […]

March 4, 2022

Multiple challenges surface when creating content for a finance company. Dealing with legalities tops the list, but there’s more. Much more. In working with multiple companies in the financial sector and ghostwriting for top investors/financial CEOs in the pages of […]

February 25, 2022

Most of the time, advertising is reacting to a changing world. Brands have precious few tools to balance reach and brand safety, and keyword blocklists are at the top of that short list. Spurred by the rapid global changes of […]