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User-generated content ads outperform conventional ads by up to 50%

April 8, 2022

Via: Business of Apps

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There’s little doubt that user-generated content has taken off in the last few years with 50 million people nowadays considering themselves “content creators” and a market that’s worth $3.6 billion.

UGC ads outperform conventional ads on the same topic by 20-50% according to a new infographic shared by ConsumerAcquisition.

UGC videos delivered 12x engagement over other advertising types and 66% of brands said they increased budgets for creator campaigns.

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