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7 Content Marketing Takeaways From 4.6 Million B2B Downloads

Marketers love to talk about data. We love to talk about findings. But what good are such things if we’re not ready and willing to both learn from and act on them?

Each year, my company, NetLine, publishes the most complete study on B2B buyer behaviors through first-party content consumption data. The result is a complete view into the current trends in the market, how needs and appetites are evolving, and what marketers can do to adapt.

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