Your great content deserves a publicist.
A public relations strategy built around your content helps both PR and marketing teams meet their goals (which should, in turn, support business goals). It gives your PR colleagues a reason to talk about your brand in the media. It expands your content’s reach to new audiences through earned media coverage. And it increases opportunities to earn backlinks from authoritative sites, which could help your SEO rankings.
A PR strategy for your content should be an easy internal sell – it uses existing resources to obtain free distribution for the content you’re already creating. You can’t get more budget-friendly than that.
