If you don’t distribute your content smartly, you’ll never achieve your brand’s content marketing goals.
But how do you know what the best channels are? This succinct guide outlines which distribution options work best, based on your goals and audience.
First, though, you must know two things: who the content is for and what it’s intended to help them achieve. Knowing your audience members’ intent allows you to craft content that will resonate most strongly with them.