Repurposing successful content is old news. You already know how to squeeze as much value out of it as you can.
But what about your content that never made the cut? These assets languish on your hard drive or in the cloud, never fulfilling their original purpose. They could be:
- Blog articles made irrelevant by breaking news.
- Press releases never picked up by the media.
- Thought leadership articles created for trade magazines that ceased publishing before your content could be published.
- Case studies tabled when your organization’s priorities changed.
