Tag: businesses

February 16, 2023

In 2004, SEO as a discipline was perceived as some kind of dark art performed behind the scenes. This “SEO voodoo” had minimal effect on a website and nothing to do with the actual business. Some people bought some links […]

May 12, 2020

In the midst of a global pandemic, it can be all too easy for businesses to lose sight of the fundamentals. That’s understandable. Companies around the globe are fighting for their survival and doing everything they can just to keep […]

March 1, 2019

E-commerce has opened up the doors for all kinds of business ideas and entrepreneurial pursuits. It provides companies with virtually endless opportunities to reach customers, both domestically and internationally. The online retail market has continued to grow year-over-year, and is […]

January 16, 2019

Is word of mouth the same as influencer marketing? Is influencer marketing a type of word of mouth? How do they work together, if they do at all? I’ve created a new, unified theory of word of mouth strategy, with […]

September 27, 2018

Niche marketing is the practice of targeting a narrow audience with specific wants, needs and personalities. However, intuition frequently leads new marketers to take a broad, general approach; they want to cast the widest net possible, claiming to have expertise […]

August 24, 2018

One of the biggest challenges facing businesses on social media today is growing their audiences. According to a report by The Manifest, building their follower and influencer bases is one of the top challenges facing 24 percent of social media […]

May 24, 2018

When it comes to their favorite local shops, people will forgive a lot: higher prices for products and services; odd hours of operation; and maybe even less cleanliness than they’d allow a chain store. Still, no mobile presence is apparently […]

May 18, 2018

One of the biggest selling points of social media for brands is that it allows for the natural fostering of trust. For brands that operate in taboo/highly scrutinized industries like credit repair or pharmaceuticals, the value of social media can’t […]

May 11, 2018

Is there any better time to start a business than as a student? Mark Zuckerberg, Bill Gates, Richard Branson and many other successful entrepreneurs would probably argue not. Students with free time and few responsibilities can take risks that parents […]

February 9, 2018

In its ongoing efforts to redefine popular beauty standards as part of its decade-long Real Beauty campaigns, Dove learned the hard way about the thin line that exists between positive social message and controversy. For a company that has so […]

February 8, 2016

Have you ever wondered now, in the age of content and social media marketing, just how did the concept of blogging appeared and evolved? Time perception is a subjective element, nevertheless any summary documentation will reveal the same raw evolutionary […]

January 21, 2016

The news that WhatsApp will soon start allowing business to communicate directly with users reflects how popular messaging applications are reimagining traditional marketing and unlocking one-to-one engagement opportunities for brands. WhatsApp said in a recent blog post that the platform, […]