One of the biggest challenges facing businesses on social media today is growing their audiences. According to a report by The Manifest, building their follower and influencer bases is one of the top challenges facing 24 percent of social media marketers today.
But among the number-dependent social media challenges, one stands out: churning.
In a broad sense, churning refers to the rate of loss of an existing parameter—customers, for example. In social media, churning happens when an existing user stops following you.
