In the midst of a global pandemic, it can be all too easy for businesses to lose sight of the fundamentals. That’s understandable. Companies around the globe are fighting for their survival and doing everything they can just to keep the lights on.
But, as the world starts to emerge from under the shadow of Covid-19 and economic activity resumes at a meaningful level, a few things will set the companies apart that survive and go on to thrive from those that don’t. One of the biggest factors will be how they communicate with their customers during the crisis and in its immediate aftermath.
