Tag: brands

September 25, 2019

If you look back into the not-so-ancient history of online content, you’ll trace the birth of the social influencer to the invention of the almighty blog, which made us all very aware of how powerful it can be to put, […]

September 16, 2019

Eco-conscious consumers increasingly want to buy from brands with sustainability built into their business models. Data analysis firm GlobalWebIndex found that 57% of consumers are willing to pay more for sustainable products. A 2018 report from Edelman indicated the impact […]

August 9, 2019

It didn’t take long for trouble to begin. Once the EU’s General Data Protection Regulation (GDPR) came into force on May 25, 2018, European NGOs immediately started going after tech companies and social networks. To ensure maximum impact, organizations like […]

August 6, 2019

Back when GDPR dropped in 2018, some companies simply pulled their advertising business from the EU, others opted to maintain compliance only in GDPR-affected territories and some chose to make their entire global business GDPR-compliant rather than deal with the […]

July 11, 2019

Creator management, video editing and live broadcasting for brands on Twitter can now be handled in one place: Twitter ArtHouse. Global head of Twitter ArtHouse Stacy Minero, formerly head of content creation, introduced the new initiative in a blog post, […]

June 19, 2019

Consumers understand more about how brands are using their data than ever before—and they’re not sure they trust what you’re doing with their information. It’s hardly a surprise, considering that huge corporate data breaches have become commonplace. Problems with information […]

May 24, 2019

Today’s marketplace offers seemingly limitless options for every product and service—from food delivery apps, sneaker brands, beauty supplies and more. As a result, the ability to deliver a personalized customer experience has surfaced as a key competitive business advantage. This […]

May 8, 2019

Trends show that young people gravitate towards brands with purpose. Stand for something, Gen Z says, and we’ll reward your company with our attention and dollars. According to new research out this month from DoSomething Strategic, a social impact consultancy, […]

May 6, 2019

Do we need to have an award for a better Privacy UX? With the Association of National Advertisers’ acquisition of the Data & Marketing Association last year came new ownership, too, of the International ECHO Awards. As a lover of […]

May 6, 2019

It’s once again in vogue for brands to take stands on important social issues. The 2018 Edelman Earned Brand study found that “nearly two-thirds of consumers around the world now buy on belief, a remarkable increase of 13 points since […]

May 2, 2019

They say data is an asset. I say it, too. If collected data are wielded properly, they can definitely lead to financial gains, either through a revenue increase or cost reduction. But that doesn’t mean that possessing large amounts of […]

May 1, 2019

If your sales team doesn’t like the leads your marketing team is sending them, you should be inviting those marketing folks to sit in on sales calls to help them create the right content marketing programs. It’s not news that […]

April 29, 2019

Content marketing is “finally” valued by B2B marketers, according to an inaugural study by Walker Sands Communications. But considering another study shows B2B buyers “remain skeptical about vendor content,” brands also will have to invest in doing content marketing right. […]

April 26, 2019

Snapchat will soon give brands a way to buy and reserve its six-second commercials during the most premium shows in its Snapchat Discover video destination. Snap Select, set to debut during the second quarter of the year, will enable brands […]

April 18, 2019

Online shopping has undergone many drastic changes in recent years as consumers demand a personalized, convenient experience right in their homes. To address this shift in consumer sentiment, e-commerce brands are leveraging new technologies, trends and partnerships to help improve […]

April 8, 2019

I got my start in advertising by accident. I never went to ad school or film school; I made videos on YouTube that went viral, and brands started reaching out. I’ve worked with brands big and small, and I started […]

March 25, 2019

One of the entrepreneurial wonders of the 21st Century economy is actually not a very new concept at all. Direct-to-the-consumer (DTC) brands have been around since the first mail-order catalogues. Names such as LLBean, Orvis and Lands’ End revolutionized remote […]

March 25, 2019

Once considered a complement to digital marketing portfolios, influencer marketing has morphed from a nice-to-have into a must-have. At inception, influencer marketing success relied entirely on vanity metrics. Big brands would reach out to influencers (primarily celebrities at the time), […]

March 4, 2019

Consumers want to feel good about what they’re buying. To that end, companies participating in #EmployeeAppreciationDay last week went a long way toward making great customer experiences more likely to happen for their brands. There are at least three reasons […]

March 1, 2019

The modern CMO must be both right- and left-brained. It’s not enough to be creative — you have to be analytical, too. Man or woman—it doesn’t matter: the CMO of the digital world has to be good at everything. Ground-breaking […]