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How Privacy Is Moving Away From Being Optional for Brands

August 9, 2019

Via: Adweek

It didn’t take long for trouble to begin.

Once the EU’s General Data Protection Regulation (GDPR) came into force on May 25, 2018, European NGOs immediately started going after tech companies and social networks. To ensure maximum impact, organizations like None of Your Business filed coordinated complaints with different privacy regulators all over Europe. This in turn seemed to confirm a suspicion long held by advocates of a laissez-faire data economy: Is GDPR nothing more than an outright attack on American tech giants? Is it privacy legislation as a trade war weapon?

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