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Best Practices for Leveraging Augmented Reality in E-Commerce

Online shopping has undergone many drastic changes in recent years as consumers demand a personalized, convenient experience right in their homes. To address this shift in consumer sentiment, e-commerce brands are leveraging new technologies, trends and partnerships to help improve their customer experience and convert more browsers into buyers.

One trend picking up momentum is the use of augmented reality (AR). In fact, a 2016 study revealed that 61 percent of consumers would prefer to shop on sites that use AR over those that do not.

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