Back when GDPR dropped in 2018, some companies simply pulled their advertising business from the EU, others opted to maintain compliance only in GDPR-affected territories and some chose to make their entire global business GDPR-compliant rather than deal with the legal, operational and engineering expense and hassle of maintaining distinct policies for different regions. Global compliance was a long-game strategy, and it looks like it was the best one. It’s plainly evident that data privacy is a global trend. While each law is different, together the emergent regulations should stand as a call to action for all digital businesses.
