Tag: brand

May 13, 2020

The study conducted early this month highlights that consumers are observing how brands behave during the coronavirus pandemic, and those actions now will likely influence future purchasing and customer loyalty. Companies that want to win beyond the pandemic may consider […]

April 27, 2020

American Airlines is relying on its brand heritage to stay connected with consumers at a time when most are not flying because of coronavirus-related lockdowns and concerns. The video attempts to explain why the airlines is still offering flights during […]

February 14, 2020

A lot of the work we do in healthcare marketing and communications is predictable. Brand-building, patient acquisition, and organizational support are long-haul types of activities that you sustain throughout the year. But when a new health threat emerges, brand communicators […]

February 13, 2020

Launched in 2017, Brandless captured the attention of the marketing world with a radical business proposition: What if a direct-to-consumer (DTC) upstart could undercut established packaged goods giants on price and convenience, while largely eschewing the immense resources those legacy […]

January 29, 2020

Trust. It’s the foundation of any successful relationship. This is the case for almost every type of relationship, including one between a company and its customers. While brand trust isn’t a new concept, the need to nurture brand trust is […]

December 18, 2019

We’re coming to the end of a decade of constantly rising consumer expectations, but the trend will only continue as we enter the 2020s. The past 10 years brought a lot of change. In 2010, on-demand services were just emerging, […]

December 12, 2019

Audio streaming service Pandora is expanding on the Voice Mode native voice assistant it introduced for its mobile experience in July by testing interactive voice ad functionality. Brands including Ashley HomeStore, Comcast, Doritos, Nestlé, Turner Broadcasting, Unilever and Wendy’s are […]

November 21, 2019

Facebook created an Ads Status Page to keep advertisers on its platform informed about disruptions to its services. The page alerts advertisers if there are issues with the social network’s Ads Manager related to creation/editing, delivery or reporting. The social […]

November 20, 2019

Facebook detailed a host of updates Wednesday related to its three-pronged approach to brand safety: creating a safe and welcoming community; maintaining a high-quality ecosystem of content, publishers and ads; and proactively collaborating with the industry. The social network created […]

November 18, 2019

Major U.S. retail chains including Walgreens and CVS recently made headlines when they announced they would ban the open carry of guns in their stores, even in states that currently permit the open carry of handguns and rifles by civilians. […]

November 11, 2019

Think about the last time you listened to your favorite song. Now, think about that time you saw your favorite song performed live in concert. Odds are, you don’t remember when you last heard the track. But the night of […]

November 5, 2019

It may seem like chatbots are designed to make us go crazy at times. But new research from Publicis Media shows that the ones that are genuinely helpful are moving the needle for brands in positive ways. “When a brand […]

November 4, 2019

What are biggest digital marketing trends for 2020? More—as in more influencer marketing, more content, more web video and more of what will get digital consumers engaged with your brand online. Here are seven key digital marketing trends that you […]

October 29, 2019

Our world has never sounded better. The synchronous mass adoption of digital assistants, podcasts and streaming music services has put audio in an omnipresent consumer engagement role, bringing a new challenge to creative agencies that will be compelled to develop […]

October 25, 2019

It doesn’t get much better than a moment of delight on social media. We love the brands who deliver these moments to customers (as customers of some of these brands, we particularly love when it happens to us). And we […]

October 3, 2019

Whether you call it a funnel, a flywheel, a tower, a loop, a corridor, or any of the many terms we use to describe the customer journey, there’s one common challenge among brand marketers: How do we make the “customer […]

September 20, 2019

One of the strongest differentiators a company can have is its brand. However, a brand doesn’t automatically come with building a business—it takes focus and discipline to create one that attracts customers in a way your competitors don’t. What Is […]

August 18, 2019

Getting your brand story right is essential for your business and fundamental to consumer awareness. It’s what you leverage to get influencers to partner with you and build a community of loyal customers and brand enthusiasts. You want your business […]

August 2, 2019

New York, like our industry, has an energy to it. Immersive, motivating, often magical. It is hard not to marvel at its creativity, its championing of cause, it’s continued resilience. But it’s funny what happens when the lights go out. […]

July 30, 2019

When we act like consumers and contemplate a higher brand purpose, we most often think about the importance of corporate social responsibility, and look for postings about how the brand supports the environment, employee rights, community causes, and the like. […]