When we act like consumers and contemplate a higher brand purpose, we most often think about the importance of corporate social responsibility, and look for postings about how the brand supports the environment, employee rights, community causes, and the like.
However, there is another form of purpose that we don’t really talk about much. The kind of purpose that can’t be measured by donations to charities, the number of free items given away, or employee volunteer hours. It’s the kind of purpose that changes our lives in little ways.
