Audio streaming service Pandora is expanding on the Voice Mode native voice assistant it introduced for its mobile experience in July by testing interactive voice ad functionality.
Brands including Ashley HomeStore, Comcast, Doritos, Nestlé, Turner Broadcasting, Unilever and Wendy’s are part of the initial test group.
“Voice is an extremely hot topic today,” said Pandora vice president of ad innovation strategy Claire Fanning. Voice Mode was first released “to encourage voice as an interface and create the frictionless experience that is so sought after. This is setting us up for success as we explore introducing voice into ad functionality.”
