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Real-World Ways to Use Data to Improve Customer Experience

October 3, 2019

Whether you call it a funnel, a flywheel, a tower, a loop, a corridor, or any of the many terms we use to describe the customer journey, there’s one common challenge among brand marketers: How do we make the “customer journey” more productive? The easy answer, supported by mountains of research, is to improve the customer experience. But as you would expect, it’s a bit complex in practice.

Most customer experience experts can agree on one practical solution: Use data to improve the customer experience.

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