The study conducted early this month highlights that consumers are observing how brands behave during the coronavirus pandemic, and those actions now will likely influence future purchasing and customer loyalty.
Companies that want to win beyond the pandemic may consider extra efforts to support their employees during the crisis, whether that’s finding ways to help them financially or showing appreciation for their hard work. It appears that consumers respond positively when brands contribute to COVID-19 relief funds in a bid to help the community beyond their corporation, per the study. This includes brands helping in ways that extend beyond the typical realm of their industry.
