Top
image credit: Pxhere

In a consumer-driven world, CDPs are essential

May 13, 2020

“Understanding the online behaviors of customers has always been really important,” said Dan Brewster, SVP of marketing and digital commerce for Planet Blue, “But, in light of recent events, it’s become even more important to us.”

Planet Blue specializes in women’s apparel and fashion. The company sells via e-commerce, direct-to-consumer and in its 13 stores in major U.S. markets.

“Omnichannel customers are going to be more profitable,” said Brewster, “So we’ve always had a goal of migrating customers into multiple channels.”

Read More on Marketing Land