We’re coming to the end of a decade of constantly rising consumer expectations, but the trend will only continue as we enter the 2020s. The past 10 years brought a lot of change. In 2010, on-demand services were just emerging, and we thought about mobile in terms of social apps, not commerce. This year, for the first time ever, it’s likely that more people will make purchases on mobile than on desktop.
The next decade will be even more transformative for retail. Along with advances in technology, retailers will need to stay ahead of generational shifts and changing consumer preferences.
