Major U.S. retail chains including Walgreens and CVS recently made headlines when they announced they would ban the open carry of guns in their stores, even in states that currently permit the open carry of handguns and rifles by civilians. In doing so, they joined the ever-growing list of companies that are actively taking social stances through their corporate messaging, marketing and actions.
These days, there’s growing pressure on companies to express their brand values and illustrate their stand on key social or political issues.
