Tag: brand

July 1, 2022

When it comes to social media advertising, the most important thing is to have a strong message that resonates. This means creating clear, concise, and easy ads for your target audience to understand. Too often, businesses make the mistake of […]

May 3, 2022

An influencer marketing strategy involves more than an influencer and a brand. “If you want to have robust outcomes, you need to build a relationship with the creator, immerse them in your brand and get their buy-in as a partner. […]

February 8, 2022

Just as content can help your brand, it can hurt it, too. Publishing the wrong content can take many forms, but the end results are similar. At worst, it could seriously damage your brand. At best, your content will be […]

October 5, 2021

Your brand identity is the mortar that holds your brand together. Consistent branding is key to creating a brand that is memorable and easily recognizable to customers. Effective branding involves sculpting a brand identity that carries through across all of […]

June 3, 2021

If you type your brand name into Google Search right now, what do you see? When someone is searching for your brand, you want your content to dominate the search results page (SERP). Today, the results yielded from a branded […]

March 9, 2021

We all know when it comes to SEO, content is key. Copywriting enables you to tell your story, gives you a chance to strategize with useful keywords, and helps you gain trust and loyalty among prospects. But content alone won’t […]

February 16, 2021

Brand trustworthiness became a bigger theme last year as the pandemic and widespread social unrest led consumers to grapple more with uncertainty. Iterable’s survey reinforces that strategies forged in the fires of 2020 will remain in place for the year […]

January 13, 2021

Over 6 million businesses are using Facebook ads to get their message across, but few understand how to make Facebook ads work for them. Without the right Facebook ad audience, they never meet their ideal customer where they are, leaving […]

January 11, 2021

Social media listening has come a long way in the past decade. These days, every brand is using brand-name monitoring. Yet, few brands take full advantage of social media listening. While it is great for improved customer support (for example: […]

November 9, 2020

The idea of “The Brand Called You” was introduced 10 years before Mark Zuckerberg launched the first version of Facebook. In it, Tom Peters states, “We are CEOs of our own companies: Me, Inc.” Suppose personal branding plays a significant […]

September 29, 2020

Not surprisingly, the companies with top reputations in 2020 are trusted, focused on consumers’ safety and well-being, and align with their consumers’ values and causes. In a time when our country has become increasingly divided, Americans are turning to corporations […]

September 10, 2020

Citi bringing its marketing and branding functions together under one umbrella and one leader follows a path other companies have pursued as they look to blend performance-led strategies with more traditional brand-building ones. In a press statement, Citi called out […]

September 2, 2020

Visual Objects’ survey findings support the idea that prompting consumers to create content is cost-effective for marketers that want to maintain a social media presence during the pandemic, with online reviews being the most likely way for people to create […]

August 19, 2020

Many consumers today tote their preferred brands like badges of honor — so much so that these brands become part of their identities. In a time before the world went digital, the only point of connection between customers and brands […]

July 28, 2020

When the first class of certified brand safety officers graduated from the Brand Safety Institute (BSI) in late May, the experts’ skills were quickly put to the test by a marketing landscape facing disruption from an ongoing pandemic and an […]

July 16, 2020

Managing a company’s brand, even during “normal” times, can be challenging depending upon your niche, your competition and the current circumstances. And of course, most of us have heard of (but hopefully, never experienced) instances in which a misstep by […]

June 26, 2020

The report reveals that there is a significant disconnect between what marketers believe will lead future growth and brand building — innovation and technology — and how much time they’re taking to adopt and learn about these practices. “Marketers are […]

June 25, 2020

Being fresh for what audiences and customers need today was a key motivator for HSBC’s global brand refresh, says its CMO, Leanne Cutts. Speaking at the Cannes Lion Live 2020 virtual event, the marketing chief explained how the multinational bank […]

June 9, 2020

Should brands act, behave, and communicate like people? I’m sick and angry. It may seem like 1968 this past week — but folks, it’s 2020. Can’t we have a generation raised that eschews privilege based on race, and just respects […]

May 13, 2020

The study conducted early this month highlights that consumers are observing how brands behave during the coronavirus pandemic, and those actions now will likely influence future purchasing and customer loyalty. Companies that want to win beyond the pandemic may consider […]