If you type your brand name into Google Search right now, what do you see?
When someone is searching for your brand, you want your content to dominate the search results page (SERP).
Today, the results yielded from a branded search look different than when digital marketers like me started optimizing.
Consider the landscape of organic results possible on a search page now — they include local results, video results, image results, news results, and more.
Does your brand own all possible real estate available?
Read on to learn about these opportunities and see how to optimize for branded organic search traffic.
