Social media listening has come a long way in the past decade. These days, every brand is using brand-name monitoring.
Yet, few brands take full advantage of social media listening. While it is great for improved customer support (for example: helping unhappy customers via social), there’s much more to social media monitoring. Today, you can:
- Find and connect to niche influencers (especially those active social media users with an engaged following who are currently interacting with your competitors). Social listening is one of the most effective steps to a successful influencer marketing campaign.