We all know when it comes to SEO, content is key.
Copywriting enables you to tell your story, gives you a chance to strategize with useful keywords, and helps you gain trust and loyalty among prospects.
But content alone won’t bring you success and build long-lasting customer relationships.
It’s your tone of voice that really resonates with your audience.
In fact, 65% of consumers say a brand’s tone of voice helps them build an emotional connection to the company.
Think of it this way: your content is the “what.” Your tone of voice is the “how.”
Tone of voice is the way your message comes across to your reader.
